THE Seven Media Group is taking on pay-TV group Foxtel’s dominance of the digital video recorder market with a new alliance to introduce the TiVo digital recorder to Australia by 2008, even though it enables faster forwarding of ads.
Seven Media Group, a joint venture between the Seven Network and US private equity firm Kohlberg Kravis Roberts, is teaming with the Nasdaq-listed DVR group TiVo in a move it hopes will revolutionise free-to-air TV.
Bridget Godwin, head of policy and regulatory affairs at the Seven Network, said the free-to-air TV industry supported an industry-wide EPG and concerns that Nine or Ten would not participate were moot given the participation of the industry body, FreeTV.
The service does not have an ad-skip component, is copy-protected and will be able to update its software when required through downloads.
