“I am 3D and more saturated”
// April 29th, 2008 // people
Sadly these days most new follower notifications on Twitter are from other self-promoters trying to get their own brand out there. My advice would be to first concentrate on offering something of value, and then the audience will find you – that’s what the interweb is all about. I guess some people don’t have the patience for the organic approach.
Someone who can help you with an alternative approach – Search Engine Optimisation (SEO) – is Marina Feygelman, who was probably marketing herself when she decided to follow me on Twitter. Never mind, I thought her blog was a useful guide for folks new to SEO, so I’ve added it to my bookmarks for later. We’re even.
In my eternal search for new ways to tell business stories, the About page of Marina’s blog makes a great little case study. I laughed out loud when I read her self-description. It reads, “Marina Feygelman is natural intelligence behind Adpuma. I look approximately like the picture on top of my page, but I am 3D and more saturated (color, that is). I am married and have three homeschooling children. ” That, along with her interesting photo, tells us everything we need to grasp where Marina is in her life and how her work relates to the rest of her life.
Her offer right up front is clear as a bell: get on the first page of Google search results tomorrow, call me now for a free consultation. At least, it would be clear as a bell if it didn’t say that in all upper-case. More than a few words of all upper-case encourages the eye to skip that copy and maybe come back later… if there is a later.
She has her phone number, email address and live chat link right there on the page too. Leaving your phone number and email address accessible on the page may be a problem if you don’t like spam and sales calls, but it sure breaks down the barriers.
There are a couple of minor spelling and grammar mistakes too, but that’s not a major problem, since you wouldn’t be hiring Marina to write for you.
Otherwise she has it all totally right: her offer is straightforward, her profile is memorable and has personality in spades, and her contact details are right there.
…but I’m still not adding her to the people I follow on Twitter! 
