AIMIA speaks out on “inane” advertsing budgets

// May 6th, 2008 // Advertising

An "inane" amount of money? ;-)

English is a tricky language – so many words that sound alike but mean something very different. A spellchecker is no substitute for a proof-reader, since “inane” was spelt correctly; it was just the wrong word.

In this case, perhaps the graphic of a big neon tunnel sucking everything in is very appropriate?