Looking for a few good iTunes Store content publishers
// May 7th, 2009 // Media
No way around it: iTunes Store is a behemoth. Scribble some numbers on the back of a napkin and try to guess what Apple’s likely iTunes 2009 revenue will be from music, TV, movies and apps combined… well, let’s just say you need a wider napkin. It might stretch to USD5B in 2009, give or take a few.
While the immediate future of music is one of chaotic and disruptive change, the future of iTunes Store is about more than music. It’s about owning a distribution chain stretching from content publisher via an international network of iTunes Stores to people’s Macs and PCs and on to their AppleTVs, iPhones, iPods, and of course, Macs and PCs. Apple even owns some of the means of production (Logic, Final Cut, GarageBand, Pixar and a fair chunk of Disney).
So I’m looking for a few good iTunes content publishers (you may be selling music, apps, TV or movies) to join a small online focus group. I need you to help me understand what you need from iTunes. What sort of data do you need on how your content is performing? How do you need that data presented? What accounting or analytics systems does this need to talk to? How do you do all this now? In return for your assistance participants will gain early access and the chance to influence the direction of a new web platform that may help your business in these areas.
Is iTunes Producer your most-used app?
The group will be coordinated online so you needn’t be on Australian Eastern Standard Time. You should have some experience selling through your local iTunes Store and have a current iTunes Label Connect login. You’ll be asked to share your iTunes Label Connect .csv data, which will of course remain confidential.
Please leave me some contact details and I’ll be in touch with a few more details and a lot of questions.
