Doing Words

It’s not about page views or visitors, it’s about converting them to customers

// August 6th, 2009 // As featured in...

…In fact, getting customers to the site is only half the job. “It’s easy to get excited when you see early evidence that your online marketing is working says Jones. “But ultimately it’s not about page views or visitor rates, it’s about converting visitors to customers.”

…as quoted in “Turn on, tune in, and drop off” (Kate Hennessy, Nett Magazine, July ’09)