Net now takes more ad spend than TV in UK

// October 2nd, 2009 // Advertising

Even at the start of the online advertising industry more than a decade ago we knew this day was coming. Even then, online advertising was cheaper, more flexible and more measurable than TV advertising. But I’d just like to pause and reflect and remember where I was the day online advertising overtook TV.

OK, it happened in the UK but it’s coming everywhere. More details at paidContent.