The best camera to have is the one with apps on it
// May 10th, 2010 // Mobile, My life
They say the best camera to have is the one you have with you. Never more true than this evening when the universe hit me with a stunning sunset as I crossed the shared cycle path across the Warringah Freeway at Neutral Bay. I certainly wouldn’t have thought to take my DSLR out with me to pickup tomatoes from the shops.
Very little trickery used here, just the iPhone in my pocket with the apps Darkroom (for minimising blurring in low light) and Tiltshiftgen (for a touch of blur, saturation and brightness).
Check my Flickr feed and you’ll see a significant percentage of my photography in the past year has been low-resolution because I’ve been taking more shots on my iPhone than my DSLR.
It’s certainly not the quality of the lens or the performance of the shutter and sensor that make the iPhone my camera of choice; it’s the programmable power of the apps I’ve installed, the fact that I can post photos direct to Flickr, Facebook and Twitter. Most importantly it’s the way the iPhone is always in my pocket, on the arm of my chair, in the glovebox of my car, and since it became my alarm clock, on the side of my bed.
If I were a futurist I’d predict in the next five years, the photography industry will be dominated by devices that have lenses and sensors, but also have SIM cards, 3G and WIFI radios, address books, calendars and browsers. Quality of lens and sensor will still matter, but quality of OS and apps on your ‘camera’ will increasingly matter more than the lens and sensor.
It may be tough for a phone maker to make good cameras, but it’s well-nigh impossible for a camera maker to make good phones. Unless you’re a premium professional brand like Leica or Hasselblad, better merge or seek to be acquired by a Samsung or Nokia. Yes, Nikon and Canon, I’m looking at you.
The future of photography is not about what happens in the process of capturing the image, it’s about whether there was a camera present at all, and about what happens to the image after it’s been taken.
