Twitter101: be yourself, don’t be your brand

// May 28th, 2010 // Customer relationships, My work, Social Media

alan jones (@bigyahu)
27/05/10 4:47 PM
Hey, sorry for the extra step but click the link and I’ll know you aren’t a bot. Please follow this link to validate your profile. http://truetwit.com/vy30301516 Thanks
MobileMojo (@phonesandplans)
27/05/10 10:57 PM
Thanks for the follow. For free unbiased comparison of over 100 phones and 300 plans from 13 carriers visit http://www.phonesandplans.com.au
alan jones (@bigyahu)
27/05/10 11:05 PM
Euw. That tweet felt just like an ad. #fail. Try not to do that again, yeah?
MobileMojo (@phonesandplans)
27/05/10 11:15 PM
Thanks for the tip :) . I’m new around here, still on the steeper side of the learning curve.
alan jones (@bigyahu)
27/05/10 11:20 PM
Great, that’s better already. On Twitter, be you, not your brand. Do the right thing by your brand, but be a person. Cheers!
MobileMojo (@phonesandplans)
27/05/10 11:34 PM
True. But you’ve got to admit its easier to hide behind the anonymity of a brand.
alan jones (@bigyahu)
27/05/10 11:46 PM
Might seem so but no. Twitter users more forgiving of people than brands. They love beating up on brands.
alan jones (@bigyahu)
27/05/10 11:49 PM
Twitter often medium for community revenge on brands and marketers. On Twitter the power rlnship btween brand and audience flips.