“It’s like GPS for people who can’t drive” – Bedroomphilosopher.com
// June 8th, 2010 // Advertising
I can count on two hands the number of times I’ve liked an advertisement so much I’ve embedded it in a blog post. And since I practically lost my thumb in that regrettable Masterchef-worship incident, that leaves only 9.5 things I can count on two hands.
So take it from me: this ad from Melbourne public transport agency Metlink, artist Justin Heazlewood and agency Currie Communications is very good if you get all the local in-jokes and still very good even if you don’t. It works on many levels — as a spoof of his own previously-released music video, as a piss-take at pretentious iPhone owners, as a critique of idle young arts students, and really, at the idea that iPhone software for finding a train timetable could be anything world-changing. Much courage from Metlink and the agency and much creativity from Heazlewood!
