Hard to design products for people who aren’t paying attention
// June 11th, 2010 // Other news, Search
“I think most consumers use a search engine the same way they brush their teeth — with 90% of their attention on something else, with impatience, boredom and frustration with the whole category of search. They begin with unreasonable expectations about the quality of the result and with minimal patience for any request to contribute to the input.
As search product designers we find it very hard to really live inside that mindset since our work requires that we have 90% of our attention on the product we’re designing. It’s really a kind of method acting to get inside the head of a search user.”
That’s me, talking to Kat Mackintosh in a two-part interview on Nestoria’s company blog. Read on for more bold assertions about how personalisation, recommendation and geolocation might change the world. Again.
