Aug 24, 2009 Posted by alan jones

I can’t talk about that, I’m not an expert!

Good mate Miles Campbell of TTA and I got up and presented last week on a topic neither of us has formal qualifications or professional experience in: placebos. It’s a topic of interest for both of us and it’s something we’ve done a lot of reading and talking about. Sometimes my clients are uncomfortable with speaking or writing about topics in which they have no formal qualifications. It... read more

Aug 6, 2009 Posted by alan jones

It’s not about page views or visitors, it’s about converting them to customers

…In fact, getting customers to the site is only half the job. “It’s easy to get excited when you see early evidence that your online marketing is working says Jones. “But ultimately it’s not about page views or visitor rates, it’s about converting visitors to customers.” …as quoted in “Turn on, tune in, and drop off” (Kate Hennessy, Nett... read more

Jul 1, 2009 Posted by alan jones

How the iPhone changed my life

As I said in the presentation, when I say “changed my life” I’m not talking about any single seismic change, but a significant change in my life brought about by dozens of small, incremental, important improvements in my day. Here’s a few examples of what I... read more