Jun 17, 2008
photo credit: ribena_wrath
“…advertising agencies have used social media for people to create relationships with the brand only as long as it happens in the three months that their campaign is running.
… why do advertising agencies think it is okay to do this in social media?
Although you may think it’s a great idea to run a MySpace/Facebook page for a fictional character from...
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Don’t trust your ad agency with your social media
May 6, 2008
English is a tricky language – so many words that sound alike but mean something very different. A spellchecker is no substitute for a proof-reader, since “inane” was spelt correctly; it was just the wrong word.
In this case, perhaps the graphic of a big neon tunnel sucking everything in is very...
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AIMIA speaks out on “inane” advertsing budgets
Apr 29, 2008
My favourite louche photographer, Mike Walsh, has a great new post up on the shaky future of broadcast television amongst a YouTube generation. I couldn’t agree more: the broadcast television companies were corporate giants for the last fifty years, but they will be media minnows in another five to ten.
While the television industry has been focusing on delivering ever-higher resolution and more...
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The future of TV is not on TV
Apr 8, 2008
Brian Burns and I have recently discovered each other and are both excited to learn there’s someone out there doing the same kind of thing: helping startups build not just better products, but better stories about who they are and why their product matters. I may rave about his insights more than once in the next few weeks, and I apologise for that, but wherever possible I’ll try to extend on...
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You don’t need SEO from the get-go
