Jun 17, 2008 Posted by alan

Don’t trust your ad agency with your social media

 photo credit: ribena_wrath “…advertising agencies have used social media for people to create relationships with the brand only as long as it happens in the three months that their campaign is running. … why do advertising agencies think it is okay to do this in social media? Although you may think it’s a great idea to run a MySpace/Facebook page for a fictional character from... read more

Apr 8, 2008 Posted by alan

You don’t need SEO from the get-go

Brian Burns and I have recently discovered each other and are both excited to learn there’s someone out there doing the same kind of thing: helping startups build not just better products, but better stories about who they are and why their product matters. I may rave about his insights more than once in the next few weeks, and I apologise for that, but wherever possible I’ll try to extend on... read more

Apr 1, 2008 Posted by alan

Your tax dollars at work: Powerhouse Museum promoting Hotmail

Email Australia – creating more junk Hotmail accounts Originally uploaded by thatjonesboy Initially I assumed the Powerhouse Museum’s plan to print out and archive hundreds of the ‘best’ emails from around Australia was just an April Fool’s joke. After all, it’s never easy to sort the real news stories from the pranks on April 1st. Journalists have too little... read more