All you need is an idea… and lots of time
// May 10th, 2010 // 0 Comments // Video, Work
The democratisation of media technology means if you have something to say in words, you can tweet it, blog it, print it and get 1,000 copies done in perfect-bound full-colour before close-of-business tomorrow. If you ache to express yourself with images you can grab a digital still camera, video camera or mobile phone, edit it there and go straight to the web or to DVD. And if you want to create music all you need is a laptop, a midi interface or a microphone, a copy of Garageband and publish your music straight to the web.
But there are still two limits to self-expression:
- Ideas; and
- Time.
You need at least one idea and you need lots (loads, masses, heaps) of time.
In fact, I can define a new genre of art that is defined primarily by the time taken to produce it. Vimeo is full of examples where the idea itself wasn’t so inventive but the artist has distinguished themselves and found an audience by devoting an enormous amount of time to the expression of the idea.
Here’s an example where the idea’s not a big deal (anybody who’s bounced a ball for a while has heard rhythms in the bounce) but the art is in the expression and the time taken to express it in video. It’s very well done.
It’s been said by people much smarter than me that the most precious commodity of our age is time. I’d humbly suggest that without an idea, time will achieve nothing, yet without time, an idea will remain unrealised.
Gravité from Renaud Hallée on Vimeo.


