April 23, 2009
Internet Explorer 8: the unfaithful ex-girlfriend
Microsoft’s Internet Explorer IE 8 showing up now is like an unfaithful ex-partner showing up a long time after you’ve found someone better looking and less likely to break your heart. Wrote this post after Amnesia Razorfish asked me to write about IE8, for Microsoft’s http://microsoft.com.au/ie8debate. You can find other opinion-leaders and read their leading opinions there (warning:... read more
September 8, 2008
Mobile ads are working for brand advertisers
Tweak o’ the knob to Gavin Heaton for locating Chris Schaumann’s recent presentation on digital brand advertising in the Asia Pacific region (see the presentation below.) Only 5% of advertising budgets in the region are spent online so it’s no wonder that Schaumann finds 65% of all marketing spend in 2007 had no effect on consumer behaviour. For me, the numbers that really struck me were... read more
April 1, 2008
Your tax dollars at work: Powerhouse Museum promoting Hotmail
Email Australia – creating more junk Hotmail accounts Originally uploaded by thatjonesboy Initially I assumed the Powerhouse Museum’s plan to print out and archive hundreds of the ‘best’ emails from around Australia was just an April Fool’s joke. After all, it’s never easy to sort the real news stories from the pranks on April 1st. Journalists have too little... read more
February 2, 2008
Can the snake swallow the elephant?
Microsoft swallowing Yahoo! is either going to be fast and ugly, or slow and ineffective. And I’m being positive! Scott is even less hopeful.Good friend Goonker said it best. Referring to Steve Ballmer’s quote that he feels “putting these things (Microsoft and Yahoo!) together with a great integration should be quite an accelerant to progress.” Goonker says, “accelerant as... read more
February 2, 2008
MSFT & YHOO: can the snake swallow the elephant?
Microsoft swallowing Yahoo! is either going to be fast and ugly, or slow and ineffective. Good friend Goonker said it best. Referring to Steve Ballmer’s quote that he feels “putting these things (Microsoft and Yahoo!) together with a great integration should be quite an accelerant to progress.” Goonker says, “accelerant as in: flame out quickly?” I appreciate that Microsoft... read more
February 8, 2007
"You are coming to a sad realisation, cancel or allow?"
Until today I’ve maintained my silence on Apple’s ‘Mac and PC‘ TV ad campaigns, figuring anyone who reads my blog is capable of finding them on their own. They’ve been making me chuckle all along, and while I doubt they do much to convert existing Windows users, as an Apple customer they’ve reinforced my decision to go Mac and reminded me of why I should think twice... read more
February 7, 2007
"You are coming to a sad realisation, cancel or allow?"
Until today I’ve maintained my silence on Apple’s ‘Mac and PC‘ TV ad campaigns, figuring anyone who reads my blog is capable of finding them on their own. They’ve been making me chuckle all along, and while I doubt they do much to convert existing Windows users, as an Apple customer they’ve reinforced my decision to go Mac and reminded me of why I should think twice... read more
